Storytelling For Innovation Accelerator

5 week program to adapt your motion design skills to the innovation industry

Doors are closed for this program. Stay tuned for future rounds

Come learn why the innovation industry needs a different storytelling process and why you need a different workflow. I’ll be sharing what makes a good story for human-centered design projects, how to scope and structure your stories to protect yourself from the inevitable, constant changes that will come your way, how to interact with the client so that you can quickly get the info you need to create compelling stories, and much more!

This program is right for you if you are…

…tired of being on the motion design hamster wheel pumping out work for advertising, marketing or entertainment clients.

…wanting to switch over to this flexible, work-life balance enabling, low-fidelity way of using your motion design skillset to serve the innovation industry, but not sure how to do it.

…looking to up level your storytelling skills in general and wanting to learn my unique process for scriptwriting, storyboarding, animatics…etc. to ensure that you’re telling the right kind of stories for your innovation clients.

…wanting to quickly learn what should go in your portfolio and how to get high-paying freelance gigs doing this work for human-centered design projects in the innovation industry.

…desiring a LIVE experience where you can ask all of your questions from someone that has been doing this for over a decade working with some of the world’s largest organizations.

Sample Topics We Will Cover in this Program

• The workflow and process that will allow you to create with ease while working with the innovation industry (*hint, they don’t play by the rules).

• My unique process on how to write a compelling script for this type of work, craft a storyboard and create an animatic that will set you up to create heart-felt stories all while accommodating changes.

• Exercises to get better at the most common things asked of us (insights videos, experience storyboards & vision of the future animations) that will build your portfolio in a way that will attract these types of clients.

• How to shift your mindset to claim your position of power in this industry, sell yourself as an all-in-one offering, and get gigs that people might not even know they need.

• The business side of being a Freelancer in the innovation world (sales calls, making quotes, production schedules, email interactions, key touch-points in the process where you need to be live on a call, what to do if you need to push back on scope creep…etc.)

• And honestly, whatever questions you might have. We’re doing this LIVE, so you will be able to ask me anything and quickly get yourself on the road to a stress-free and fun career using your motion design skills.

Doors are closed for this program. Stay tuned for future rounds


“Not only did Leeanne blow my mind with her knowledge of this niche clientele, but she is a wonderful teacher who really takes her time to go step by step through the process of working with these industry professionals. These clients are different and I recommend this course highly for everything, but mostly this: You have never created content like this before and will definitely waste energy perfecting your content for the innovation industry if you don’t learn first what they are looking for.”

Alexis Keenan, Video Production / Motion Graphics / Editor / Drone

“I was already serving up motion design to a niche space but “storytelling for the innovation industry” REALLY caught my attention. The program was well paced and brought much clarity about this industry and it’s needs. It came with easy to follow systems that made this new career niche seem very possible to dive into. Leeanne is also a fantastic teacher!! …definitely a course worth investing if you’re looking to serve in this space!”

-Phil Lashley, Motion Design Guide

“For the last few years I’ve been specializing in making explainer and marketing videos. I think this program will definitely help me transfer my previous experience to working with a new kind of client in the innovation industry. I loved the specific information Leeanne shared about how innovation teams work, how to handle pricing, schedules, and managing these kinds of projects. This was a great program full of specific, actionable advice.”

Frank Walters, Motion Designer / Illustrator

“I thought my motion design career was limited by my age and the fact that I had come to motion later in life, but Leeanne’s class helped me see that there were other possibilities to combine my graphic design experience, my motion knowledge and even my English literature degree to produce something that is truly valued.”  

-Matilda Luk, Motion Designer

Program Details

Start Date: September 27th

End Date: November 1st

LIVE Sessions

We will meet twice a week via Zoom as a group for 1 hour where I will teach a different topic during each session. There will be extra time at the end of each session to ask questions. Classes will be held on Tuesdays and Thursdays at 12pm EST (the only exception is Oct. 6th we will not have class, it will be on Friday, Oct. 7th instead AND Oct. 13th we will not have class and pick up the following week). All sessions will be recorded and sent out shortly after the class for those who cannot join LIVE.

Private Facebook Group

We will have a private Facebook Group so that we can continue the conversation about what we’re learning and ask questions.

Templates & Homework

For select classes I will provide templates, worksheets and homework. I will personally review everyone’s homework and give feedback in our Facebook group. The last homework assignment will get you on your way to creating your first portfolio piece, giving you a kickstart to having the type of examples that will attract your new innovation clients!


I’m just starting out in my career, is this program right for me?

Yes! It doesn’t matter if you’ve been in business for 10 years or if you’re just getting your footing with motion design. The unique skillset you will learn in this course will set you apart and give you everything you need to fast-track your success. If you are an illustrator, motion designer or any other creative soul wanting to pivot into a low-fidelity, flexible way of using your skills to serve innovation clients, this course is for you!

How much time should I plan to commit?

This is a 5 week program. We will meet twice a week on Tuesdays and Thursdays for 1 hour at 12pm Eastern Standard Time . I will stay on each Zoom call for an additional half hour for questions. I would estimate reserving 3-4 hours per week for the month that we are together. With an additional 4 hours for the last homework assignment.

All classes will be recorded if you cannot join live, and I review your work in our private community – so no worries if you’re in a different timezone or work during the day.

How much access do I get to the instructor (Leeanne)

If you attend the sessions live, you will be able to interact with me during class via the Zoom Chat to ask any questions or get clarification on anything I’m teaching. After each class, I will stay on for an additional half hour where students can ask their questions. 

Additionally, everyone who chooses the Pay-in-full option gets a private 1:1, 60 min. Zoom call with me and a portfolio review via email.

When does the program start?

Tuesday, September 27th, 2022 is our first class at 12pm EST! This is a 5 week program. We will meet twice a week (all sessions will be recorded for those who cannot attend live).

Will you be teaching us how to draw and animate?

No, not in this program. If you’re looking for in-depth tutorials to learn how to design assets and animate, this is NOT the course for that. I recommend School of Motion, Skillshare or other Online tutorials for that. In this course, I’m helping you understand the unique needs of the innovation industry and how to adapt your skillset to get these types of clients and have a solid process to work in this way with ease.

Will you be offering this as a digital course in the future?

I’m not sure.

I have a question that you didn’t answer here, what should I do?

Email me (Leeanne) at

Join Me for Storytelling for Innovation Accelerator! 


Doors are closed for this program. Stay tuned for future rounds