Episode 15: The Growing Need for Voice of Customer Videos with Merritt Robinson

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Merritt Robinson, Head of Design, Americas at Bain & Company shares her wisdom about how visual storytelling reduces the barriers to comprehension and the very act of creating an artifact such as a video is part of the synthesis work – not just a nice to have. In being forced to create something visual, you’re asking the team to find clarity, which leads to the right idea faster. 

I also loved hearing how Bain is using VoC (Voice of Customer) videos in their presentations, and how AI assisted video transcription platforms helps teams extract interview clips quickly. So much incredible insight and advice into the world of innovation in this episode, thank you for sharing Merritt!

LISTEN HERE