If you’re wondering what everyone means by the word “innovation,” this is the episode for you. Kristin Sjo-Gaber, Director, Design Research & Strategy at athenahealth, explains the design thinking process and the points along the way where they might use a visual storyteller.
There’s also some great discussion here on what makes a great story for innovation teams, why it needs to be low-fidelity, the function these stories serve overall to move ideas forward in an organization and why it’s SO different than what we’re used to as traditionally trained motion designers.
